PLANNING • BUYING • EXECUTION
Maximize Reach
with Mockingbird
Media Services
Our full-service media planning and buying solutions are designed to elevate your brand’s reach across all platforms and screens.
We specialize in optimizing your message delivery through every channel, from traditional outlets like television, radio, and print to modern, data-driven methods.
With expertise in connected TV (OTT/Streaming), digital programmatic ads, and social media platforms including Facebook, Instagram, LinkedIn, and more, we help your brand engage effectively in the digital landscape.
We offer outdoor advertising, including digital out-of-home, to capture attention on the go, as well as Google Paid Search to ensure your brand shows up when it matters most.
For highly targeted campaigns, our programmatic and geofencing capabilities enable us to reach your audience with precision based on location, behaviors, and more.
Let us handle the complexities of media planning and buying, so your brand can shine across every screen and channel.
SERVICES
Multi-Platform Media Planning & Buying
Planning & Buying
We specialize in strategic media planning and buying across diverse platforms.
We leverage market insights and audience behavior data to create tailored media strategies that maximize reach and impact. Whether it’s television, digital, radio, or outdoor, we ensure your campaigns hit their mark.
- Full-service media planning and buying
- Cross-platform strategy integration
Television
Reach a broad audience and build brand credibility with targeted television advertising.
From national networks to local markets, we handle the intricacies of TV ad placement, ensuring optimal timing and frequency for maximum impact.
- Strategic ad placement across local, cable, and national networks
- Audience segmentation to target specific demographics
Leverage the power of print to reach audiences who value tangible media.
We specialize in placing ads in magazines, newspapers, and niche publications to target readers with precision.
- Ad placement in magazines, newspapers, and trade publications
- Targeted distribution to match your audience profile
- Creative print designs for brand consistency
Radio & Streaming
Capture listeners on-the-go with radio and streaming audio advertising.
We help you tap into audio platforms to deliver high-impact, memorable ads that engage audiences wherever they are.
- Radio ad placement across traditional and online stations
- Spotify, podcast, and internet radio advertising
- Precision targeting for specific demographics
Outdoor & DOOH
Make an impression with outdoor advertising, including traditional billboards and cutting-edge digital out-of-home (DOOH) options.
Our placements deliver visibility in high-traffic areas, reaching consumers where they live, work, and play.
- Traditional billboards, transit, and location-based advertising
- Digital out-of-home options for dynamic, targeted messaging
Google Paid Search (PPC)
Be there when customers search for you with targeted Google Paid Search campaigns.
We design and manage PPC ads to ensure your brand is top-of-mind when potential customers are ready to take action.
- Strategic keyword research and bid management
- Ad copywriting to improve click-through rates (CTR) including detailed performance tracking
Creative Coordination
Need assistance crafting compelling, eye-catching ads?
We help connect you to leading creative firms to design visuals, videos, and messaging that align with your brand, and your audience.
Available at an hourly rate, our creative coordination elevates your campaigns.
- Ad concepts and design
- Copywriting with brand consistency and visual alignment
Connected TV
CTV, OTT, & Streaming Services (YouTube, Hulu, etc.)
Deliver highly engaging video ads through connected TV and streaming platforms.
We help you navigate CTV and OTT options, placing your brand on popular platforms like YouTube, Hulu, and more, to reach viewers beyond traditional TV.
- Targeted ad placements on CTV/OTT platforms
- Audience segmentation
Social Media Advertising
(Facebook, Instagram, LinkedIn, Snapchat, etc.)
Engage with your audience where they spend their time online.
We create targeted social media campaigns that build brand loyalty and drive conversions across platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Platform-specific ad strategies for social media
- Data-driven targeting to reach your audience
Targeted Digital
Programmatic/Demand-Side Platform (DSP)
Harness the power of programmatic advertising to reach precise audiences through data-driven methods.
Services include hyper-local targeting, retargeting, and geofencing. Your ads are seen by the right people at the right time.
- Retargeting strategies to convert previous visitors
- Hyperlocal/geofencing targeting